Facebook turns to facial recognition to stop celebrity scam ads [Video]

Facebook is harnessing its facial recognition technology to put a stop to celebrity clickbait scam ads as well as making it easier for everyday Aussies to recover their accounts.

Well-known celebrities in Australia like Nine’s Karl Stefanovic and Tracy Grimshaw along with high-profile business people such as Andrew “Twiggy” Forrest and Gina Rinehart have been the “faces” of everything from ads for cosmetics to investments – all of which are scams, tricking average Aussies into handing over cash.

Forrest is currently in the middle of legal action against Meta, the company that owns Facebook, in California over this very issue, claiming that Meta has profited from advertising on its platform that included his likeness.

Rinehart, chair of Hancock Prospecting, has herself been vocal about this issue, writing directly to Meta boss Mark Zuckerberg last year about scam …