Feeld, the Polyamory Dating App, Made a Magazine. Why? [Video]

A lover of magazines may find a few good reasons to pay attention to AFM, a new publication about sex and relationships. It’s visually fun and full of excellent writing. It’s also the latest in a long line of magazines to exist only because of the largesse of a tech company.

AFM stands for both “A Fucking Magazine” and “A Feeld Magazine”—that second one a reference to the dating app that is funding the enterprise. Feeld started its life in 2014 specifically to facilitate threesomes. It was originally called 3nder, pronounced “Thrinder,” which quickly led the company to receive a trademark-infringement complaint from Tinder. (Rebranding might have been a good idea anyway, as some initially perceived both the name and the app itself to be corny and embarrassing.) Feeld got a chic makeover last year, then worked through some major technical glitchesand is now known as an all-purpose dating app with a …