Find an Exit for Your Startup [Video]

Posted on Thursday, Dec 26th 2024

As the new year begins, entrepreneurs need to think about new year resolutions.

Perhaps you have come to the conclusion that you will not seek further funding.

Instead, you will look for an Exit.

Now you have to show potential strategic acquirers how they can quickly drive revenues by pushing your product through their existing channels.

This is very much a Positioning game.

It is also entirely a Repeatability game.

How can an acquirer sell your product through their channel?

This cannot be founder-led sales.

It has to be a repeatable sales process.

There is a commonly held misconception among operators who do not understand positioning: We don’t want to invest in Positioning. We will be selling the company.

No you won’t.

Not without Positioning.

Not unless you are looking for a firesale.

Strategic acquirers would need to know where you fit in their portfolio.

They would need to see a credible TAM model.

They would need to understand Innovator’s Dilemma issues they may …