Fishing Is Like Marketing | Weekly Report January 29, 2021 [Video]

The older I get, the more I like to fish. The more I fish, the more I realize fishing is a lot like marketing. “Good things come to those who bait.” On the surface (pun intended), fishing in the ocean and marketing to the whole world can be pretty random…and you’re not going to be successful at either one unless you have a plan.

Before I go fishing, I usually think about a few things, get prepared, and make a strategy. What kind of fish do I want to catch? Target audience. What kind of bait should I use? Creative messaging. Where do I find the fish? Market research. What kind of fishing pole and lures should I bring? Technology.

In most instances, you don’t need a complicated plan. Simpler is better, BUT, if the plan isn’t working, you have to adjust your approach. Change fishing gear, get different bait, …