Ford on Thursday announced that it will temporarily pause production of its electric F-150 Lightning for several weeks amid sluggish consumer demand for EVs.
The automaker plans to idle the Rouge Electric Vehicle Plant, which is located outside of Detroit and makes the F-150 Lightning, after the end of the shift on Nov. 15. Production will resume on Jan. 6.
The plant currently operates on weekdays and, like Ford’s other U.S. plants, already has a scheduled holiday week starting on Dec. 23.
“We continue to adjust production for an optimal mix of sales growth and profitability,” a Ford spokesperson said about the move.
Ford has cut back on its EV push over the past year and announced in August that it was canceling a planned three-row electric SUV and also delaying a new electric version of the best-selling F-150 pickup.
FORD CANCELS PLANS FOR ELECTRIC THREE-ROW SUV
The company has opted to put more investment into hybrid vehicles over EVs recently amid substantial losses in its EV …