Ford is cutting its EU leadership team as the automaker struggles to keep up with the market’s shift to EVs. After losing its European boss to Volkswagen, Ford is reorganizing its business to get the brand back on track.
Ford’s European top executive, Martin Sander, left the company earlier this month to join Volkswagen. Sander joined the VW brand as its new head of sales and market.
The loss is significant as Sander played a key role in launching Ford’s first EV build in the EU, the electric Ford Explorer.
Ford began Explorer EV production earlier this month at its new dedicated EV center in Cologne, Germany. The electric Explorer is the first EV spawned from a 2020 partnership with VW to use its MEB platform.
Sander’s position will be eliminated as Ford reduces its headcount at its European headquarters in Cologne.
Ford said the changes were part of a broader “transformation of its European business.” Starting July 1, 2024, …
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