Former Costco Executive Hits Back at DEI Criticism: ‘Who We Are’ [Video]

A former Costco executive hit back at people who have criticized the company for its dedication to DEI initiatives.

DEI, which stands for Diversity, Equity and Inclusion, has been in the firing line for many big brand companies recently after President Donald Trump signed an executive order encouraging private companies to remove their diversity programs.

Soon thereafter, Target decided to end its program dedicated to improving diversity in the workplace a week before the start of Black History month.

Costco shareholders, however, rejected a proposal to review the company’s DEI protocols, and former Costco International Division Senior Vice President Roger Campbell, told Fox News Digital on Monday that DEI is not a new thing for their business.

He said: “The term DEI didn’t even exist to us, it was the way we ran our business…It’s who we are.”