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Former firefighter’s smoking hot sunglass company [Video]

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Starting a Business

Frontline Optics glasses are backed by a no-questions-asked replacement program for lost or damaged glasses.

SAN DIEGO — When the sunglasses worn by a firefighter kept getting destroyed, he chose to fight fire with fire.

In this Zevely Zone, a former firefighter showed me his bright idea. 

When Mike Ettenberg was a firefighter for the city of Coronado, sunglasses were the item he could wear that brought out his personality. But when the alarm rang and duty called, it was like those designer shades were meant to be scratched, cracked, broken, and lost.

“The inside of the rig during a call is like a tornado. Things go flying everywhere, everything is made out of metal,” said Mike. 

Although lives were saved during calls for service, oftentimes, Mike’s sunglasses were not. 

“I broke about three of them in 9 months. It was expensive,” said Mike. 

So, this man of action created …

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