From Idea to Product-Market Fit: The Startup Marketing Guide by Hovik T. | Soulful Entrepreneur 17
In today’s episode of the Soulful Entrepreneur podcast / Learning Series, Lucy Stepanyan sits down with Hovik Torkomyan. Hovik shares invaluable insights on navigating the entrepreneurial journey, from idea validation to achieving product-market fit.
Together, they explore the importance of testing ideas on potential customers, discussing why and how to implement free trials, and emphasizing the right stage for developing a robust marketing strategy. Hovik also dives into essential Key Performance Indicators (KPIs) for marketing and the critical role of social media in today’s business landscape.
If you’re an aspiring entrepreneur looking to turn your innovative #idea s into thriving businesses, this episode is packed with actionable tips and strategies to help you every step of the way. Tune in and discover how to overcome challenges and position your startup for success!
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With over a decade of experience in marketing, Hovik Torkomyan has built a reputation for driving the growth of SaaS startups and scale-ups through their critical development stages. As a T2D3 Certified Practitioner, Hovik expertly applies the T2D3 methodology (triple, triple, double, double, double) to establish and optimize marketing departments and strategies, ensuring they are tailored to each company’s unique phase of growth. Whether it’s scaling operations or refining marketing frameworks, he brings a wealth of expertise in creating sustainable paths to success.
Hovik Torkomyan – https://www.linkedin.com/in/hoviktorkomyan
Relevant resources:
Mastering Growth for B2B Startups – https://www.linkedin.com/pulse/mastering-growth-strategies-b2b-saas-startups-hovik-torkomyan-8sl1e/
Product Market Fit Checklist – https://www.linkedin.com/pulse/ultimate-pmf-milestone-checklist-b2b-saas-startups-using-torkomyan-cxn5e/
T2D3 Marketing method to scale from MVP to $100M ARR – https://www.linkedin.com/pulse/navigating-saas-growth-implementing-t2d3-marketing-method-torkomyan-phvjf/
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00:00 Soulful entrepreneur
00:17 The urge to start something new
05:43 Idea validation: testing on potential customers
21:20 Should products have free trials?
25:41 When should an entrepreneur start thinking about a #marketing strategy?
30:35 What is product-market fit and how to achieve it?
33:56 What KPIs are important for marketing?
38:49 When should you start using social media marketing?
42:21 Defining the right value proposition
48:08 Challenges #startup founders face
50:07 Soulful entrepreneur