From London Markets to Global Kitchens: Ex-Food Trader Launches Online Paella Cooking Platform, I Want Paella [Video]

Jose Ortega, Paella master and founder of I Want Paella, offers new interactive experiences by sharing the best paella recipes, ingredients, and equipment.

Jose Ortega, a former paella food trader, has launched a new online cooking platform to help people globally take the first step towards mastering the art of making authentic paella at home. I Want Paella is the ultimate paella cooking resource, featuring guided videos, recipes, ingredients, and equipment.

While working as a food trader in London and six other markets, Ortega discovered a growing appreciation for the Spanish rice dish from global foodies. More and more people expressed interest in paella, citing its versatility and deliciousness. But, most did not know the first thing about making paella in their homes. Identifying this as an opportunity to guide people on an adventurous exploration of the world of paella, Ortega founded I Want Paella. “I created the site to be a one-stop paella …