How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
12 Steps to Create Videos

From New Zealand to Silicon Valley: Projectworks’ journey to global recognition [Video]

Categories
Startup Funding

Pictured above: Matthew Hayter.

Kiwi start-up Projectworks has wasted no time in building a US presence after its highly successful Series A funding round. It’s a giant leap in a journey to achieving global recognition.

Prior to 2021, when Mark Orttung began searching the globe for a standout professional services automation software platform that would suit his California-based software outsourcing firm, he describes everything they trialled as “disappointing”.

Building their own in-house platform turned out to be a bad idea too.

“You think you’ll save money, but you can end up with a sub-optimal product and waste a lot of money and energy on it,” he says.

Mark was aware there was a large pain-point around professional services automation software back then – not just in the United States but also in the wider global market.

Fortunately, two-and-a-half years ago at an investor conference in Lake Tahoe hosted by US company Bridgewest Group, Mark …

How to Market to Expensive Keywords
How to Market to Expensive Keywords
5 Steps to Creating Successful Ads