AGAWAM, Mass. (WGGB/WSHM) – Geissler’s Supermarket in Agawam has partnered with popular grocery technology company Instacart to incorporate their new ai-powered shopping carts in all their store locations, including right here in western Mass. To tell us more about this new technology, we stopped by to learn how it works and to see how it’s helping shoppers.
“When you start shopping you can take an item and just drop it in the cart. You’ll see the item appear here. It gives you the subtotal,” Geissler’s Supermarket President and CEO Robert Rybick explained.
Geissler’s customers will now have a more customized experience while shopping, using Instacart’s new artificial intelligence-powered smart carts to help finding items on their grocery lists be more convenient and cost effective.
Rybick shared with Western Mass News how customers have been responding to it.
“We’ve had a lot of early adopters and when people get a chance …