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Walmart is now accepting applications for its 11th annual Open Call event, inviting small business owners and entrepreneurs from across the United States to apply for the chance to pitch their products to be sold in Walmart or Sam’s Club stores or on Walmart.com and SamsClub.com. The application deadline is July 15.
Open Call is part of Walmart’s $350 billion initiative to support U.S. manufacturing by sourcing products that are made, grown, or assembled in the country. The Open Call 2024 event will take place on Sept. 24 and 25. Last year, Walmart received over 13,000 applications and selected 700 businesses from all 50 states to pitch their products to Walmart merchants.
In a first for the event, Walmart took its show on the road to Atlanta, visiting the Russell Innovation Center for Entrepreneurs (RICE). Walmart awarded RICE an $800,000 grant in 2023 to help develop entrepreneurs and small businesses. This investment is already showing results, with Walmart hearing advance pitches …