Godrej HITs latest campaign emphasises on affordability of new Kala HIT Mini: Best Media Info [Video]

Godrej HIT, the household insecticide brand from Godrej Consumer Products (GCPL), has unveiled a new campaign to announce the launch of Kala HIT Mini.

As per the brand, Kala HIT Mini is an instant mosquito-kill, no-gas spray.

To drive awareness, HIT unveiled a new TVC emphasising how the product offers instant protection during high-mosquito infestation at an economical price-point.

Conceptualised by Bates CHI and Partners Indonesia, the film opens with a mother and child happily engrossed in filling up a piggy bank with money when a mosquito’s silhouette buzzes past the child. The mother turns around to see multiple shadows of deadly mosquitoes looming across the room and this awakens her protective side.

A single Rs 50 rupee note flies across the room into her hand and transforms into the new Kala HIT Mini …