Half of Irish consumers purchase sustainably made food in weekly shop [Video]

Over half of Irish consumers now claim to actively look for and purchase sustainably made food products, and the vast majority (87%) believe producers should be supported to be as sustainable as possible.

Research conducted by Nestlé KitKat has found that sustainability is front of mind for nearly (48%) of 25-34-year-olds but much less so for over-65s (21%).

Those aged 18-35 years (63%) said the provenance of items in their grocery basket was important, in contrast to over one in 10 of 45-54 years (16%).  

A little over seven in 10 (71%) say they take small, practical, everyday actions such as seeking out ethically sourced goods as part of personal environmental commitments.  

The research was conducted as part of the Nestlé KitKat Breaks for Good campaign in Ireland to spotlight the importance of quality production and the integral role of cocoa farming families in the making of KitKats.

“For Irish people, it’s clear from the …