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Bikers who say they gave the Harley-Davidson brand its “bad—” image over the years, and even claim a role in helping to “build” its success, say they feel kicked to the curb amid the American motorcycle maker’s global expansion.
Recent concerns about the brand’s latest “woke” tendencies also appear to have quickened the discontent among some.
“Harley used the motorcycle clubs and used the loyalty of a lot of bikers for decades to build the brand,” James “Hollywood” Macecari, a former “one-percenter” – or outlaw – club member, told Fox News Digital this week in an interview.
HARLEY-DAVIDSON FACES ‘WOKE’ ACCUSATIONS FROM STURGIS BIKERS: ‘BREAKS MY HEART’
Macecari, a motorcycling media mogul, is founder of Insane Throttle, a biker content platform, host of the “Motorcycle Madhouse” podcast and author of four books on his life of …