HBK Executive on AI and Human Connection [Video]

YOUNGSTOWN, Ohio – HBK executives agree that artificial intelligence is another tool and that it could never replace the human interaction that is so valuable to the firm’s culture, its clients and its way of doing business.

Jim Rosa, principal and CPA at HBK, says early news articles on the power of artificial intelligence sparked concern over whether AI could impact the personal connection.

“We publish a variety of articles that are tax related, business related and industry related,” he says.

The technology, Rosa says, might provide a solid starting point for an article, but these facts mean nothing without context. “Good communication is not just facts,” he says. “It’s what do those facts mean? What do those facts mean to you? What are the risks? What are the opportunities? That’s the real intelligence.”