Ina Garten’s upcoming memoir, Be Ready When The Luck Happens, has been making headlines even before its October 1 release — and for many good reasons. (She is Ina, after all.)
But for fledgling food entrepreneurs, the new book is a goldmine of sound advice. In between the revelations about the challenging relationship she had with her family and the temporary separation from her husband Jeffrey (thankfully, they managed to patch things up), Garten offers some solid tips for anybody who wants to start and grow a business — just as she did in 1978 when she bought a gourmet food shop in Westhampton, N.Y., which she randomly spotted in a classified ad in the New York Times.
Her Barefoot Contessa empire — which has included the store (sold off in 1996), cake mixes, frozen dinners, 13 cookbooks, and television shows — has clearly been massively successful, and Garten has evidently learned a few things along the way. Here, we zero in …