As the 2024 presidential race speeds to Election Day, Democrat Kamala Harris and Republican Donald Trump are targeting those who tend to decide not to vote in elections, known as low-propensity voters.The term “low-propensity voter” refers to people who are eligible to vote but historically have chosen not to. Both campaigns are hoping to increase voter turnout by targeting low-propensity voters.Trump campaignTrump’s team has largely abandoned traditional efforts to broaden his message to target moderate voters, focusing instead on turning out low-propensity voters – especially young men of all races – with tough talk and events aimed at getting attention online.His aides insist that efforts to maximize turnout from Trump’s hardcore base do not mean he’s ignoring swing voters, even if he’s not tailoring a different message to reach them.”I just think that there’s a misunderstanding on what’s motivating those people,” Trump political director James Blair said. “I mean, the …
How are Trump and Harris targeting them? [Video]
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