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How Cowan is More Efficiently Connecting Truck Drivers and Dispatchers – Drivers [Video]

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Cowan Systems says the new messaging app is good for both drivers and dispatchers.

Photo: Cowan Systems

Seeking a quicker way to zip messages between dispatchers and drivers, Cowan Systems turned to a new cloud-based messaging system that delivers real-time communications back and forth between the dispatch desk and driver’s cab.

With its substantial operations, messaging is a critical lifeline for Halethorpe, Maryland-based Cowan. The company offers dedicated truckload and intermodal service as well as warehousing, brokerage, and driver staffing services. It operates in some 40 states, serving a customer base that includes many Fortune 500 companies as well as small businesses.

The fleet employs 1,900 drivers and fields over 2,000 company tractors and 6,000 trailers. It supplements its operations with owner-operators. The company delivers truckload freight across most of the country. Driver communications is key to running the business cost-effectively AND providing on-time and error-free service, says Joe Cawley, Cowan senior vice president and …

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