How Long Should You Stay Engaged with a Prospect? [Video]

Should you call them three times, ten times, or even more?

Should I call them 20 or 30 times?

I’ve had prospects where I’ve had to stay in the game for months, even for multiple years because they’re large enough. They get validated via these eight questions. 

I’m here to provide clarity. Here are eight essential questions to help you determine your engagement strategy.

1. Do They Fit Your Ideal Customer Profile (ICP)?

Assess whether the prospect fits your Ideal Customer Profile (ICP). If they don’t, why invest your time? Understanding your ICP is crucial for effective prospecting.

Build out your ICP in-depth in my Ideal Customer Profile Masterclass.

2. Can You Help Them?

Next, evaluate if you can genuinely assist the prospect. It’s not enough that they fit your ICP; you need to determine if your products or services will address their needs.

3. What’s Their Today and Lifetime Value?

How much is this prospect potentially worth to you?

Consider both the immediate and long-term potential …