How name, image and likeness laws have changed college sports [Video]

The NIL market is expected to be worth around $1.7 Billion in the 2024-2025 season according to Opendorse. $1.1 billion of that is going to college football. Men’s basketball players earned around $389 million. Women’s basketball players received around $75 million. Olympic athletes have generated around $134 million dollars. 

The money making began back in July 2021, when the Supreme Court ruled the NCAA could not prevent student athletes from profiting by their name, image and likeness. Since the decision, the legal fights have continued between the NCAA and state legislatures.

“It’s been really interesting to watch the competitive balance between the states,” Rob Sine said, CEO of Blueprint Sports. “Tennessee is more aggressive, Florida wants to get more aggressive, and then Texas wants to get more aggressive. More state laws are passed and repealed and then passed again.”

Blueprint Sports oversees several high-profile collectives across the country. Boosters, individual donors and businesses …