How to Advertise on LinkedIn (+ Research, Expert Tips) [Video]

I love LinkedIn. It’s one of the best tools for my B2B business. Truly, I think everyone working in the B2B world should be on there.

I use the organic features of LinkedIn, but my brilliant co-founder, Leigh Buttrey, a PPC specialist, knows all about paid ads on LinkedIn.

Leigh would be the first to describe LinkedIn as a powerful ad platform. She’s not the only one reaping the benefits of paid LinkedIn, either. According to the State of Marketing survey, 37% of marketers use LinkedIn.

If you‘re already using pay-per-click (PPC) techniques to power your presence on Facebook, X, or Google, consider yourself lucky — you can add LinkedIn to that list, too. Advertising on LinkedIn is easy if you’re using the HubSpot ads tool.

For this article, I interviewed Leigh because I knew she’d teach us all a thing or two about advertising on LinkedIn. I asked her about LinkedIn’s ad targeting options, ad best practices, and …