How to approach marketing as a founder [Video]

In this episode, we dive deep into how founders can effectively approach marketing, transforming it from a daunting task into a powerful growth engine. We’ll cover the essentials of building a solid foundation, from understanding your customer through detailed buyer personas to setting clear marketing goals and balancing short-term and long-term strategies. The episode also explores the importance of making the right hires, partnering with agencies, and maintaining a target-driven team. We’ll discuss the critical role of startup branding, lean marketing strategies, and the importance of feedback loops. Plus, we’ll delve into growth hacking, budget strategies, and the significance of entrepreneurial marketing in building a personal brand and engaging with your community. This episode is packed with actionable insights for any founder looking to turbocharge their marketing efforts.