How to better understand your audience [2025] [Video]

If you don’t have a social listening strategy, you’re missing out on some of the most valuable data available to help build your business.

Social media listening tools allow you to build a solid understanding of what customers and potential customers think about you by analyzing what they say on social channels. You can also learn what they think about the competition. This is incredible market research readily available in real-time, as long as you know how to access it.

Social listening lets you track every mention of your brand on social media in real time. You’ll be able to learn how customers feel about your products and services, what they want, and what they don’t want.

But don’t stop at tracking mentions of your brand. With social media listening, you can also:

Social listening insights can influence your business decisions, including marketing and product strategy, customer experience, and support. You can use the info you gain …