There’s no denying the power of a skyrocketing social media post — millions of likes, views, or shares later, and people have suddenly built a fanbase, or raised tens of thousands of dollars, or finally reconnected with a long-lost friend. Social media, with all its ills, can still be a startlingly impactful tool.
The majority of us may never have a viral post change a life, but social media apps allow users to make small differences for causes that matter. From Facebook’s full fundraising platform to Instagram’s donation stickers, your social profiles can see frequent use as mini-donation centers for nonprofits and charities. And, in a small way, maybe that can help soothe the complicated relationship we have with social media as a whole. Here’s how it all works within each app.
In 2020, the app removed a personal fundraising toolthat allowed users to receive funds directly for personal causes or small businesses (basically an in-house version …