Strategy is key! Especially in social media.
In this guide, I’ll teach you how to create a social media strategy that delivers for your business.
It’s pretty simple: to be successful in today’s market, you have to be on social media.
Your customers are already there, ready to engage.
But in order to reach them, you have to have a strategy in place.
Social Media Marketing Strategy – Find Out Where Who Users Are
Remember, the goal here is a strategy that works.
And with any marketing strategy, success begins with a clear target audience.
So before you even begin to put the where and how pieces together, you need to focus on who.
To do that, you create a buyer persona based on characteristics like:
- Age
- Gender
- Job title
- Location
- Education
- Why would they benefit from your product?
- How does your product address (and solve) one of their pain points?
- Why would they choose you or your product over your competitors?
Once …