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How To Start A Social Media Marketing Strategy (A Checklist For Success) [Video]

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Strategy is key! Especially in social media.

In this guide, I’ll teach you how to create a social media strategy that delivers for your business.

How To Set Up A Social Media Marketing Strategy (That Wins!)

It’s pretty simple: to be successful in today’s market, you have to be on social media.

Your customers are already there, ready to engage.

But in order to reach them, you have to have a strategy in place.

Social Media Marketing Strategy – Find Out Where Who Users Are

Remember, the goal here is a strategy that works.

And with any marketing strategy, success begins with a clear target audience.

So before you even begin to put the where and how pieces together, you need to focus on who.

To do that, you create a buyer persona based on characteristics like:

  • Age
  • Gender
  • Job title
  • Location
  • Education
  • Why would they benefit from your product?
  • How does your product address (and solve) one of their pain points?
  • Why would they choose you or your product over your competitors?

Once …

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