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Marketing a Startup

I lost my apartment in a fire. I learned that community is what makes a home. [Video]

At 4:49 p.m. on April 3, 2019, my phone rang. It was a crystal clear spring day with gusty winds, and my neighbor informed me that my Brooklyn apartment — and home of 10 years — was on fire.

I bolted from the desk where I worked in marketing for a SoHo startup, breathing in ragged gulps, thinking of my cat Crackers trapped inside.

The author’s apartment in Brooklyn burned down completely.Courtesy of the author

Off the train, I jogged up the hill, where I spotted a crowd, eyes to the sky. Thick smoke billowed out of the windows of the six-story brick building, the anchor on the corner since 1931. Sirens wailed as the entire roof and top floor turned to ash.

I bought my apartment in my late 20s

I moved to Sunset Park, a middle- and working-class neighborhood in South Brooklyn, in 2002 while I was in college. It encapsulated much of what I’d left Maine …

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