FROM growing up on a council estate to owning an eight-figure cosmetic brand, Paige Louise Williams is the ultimate rags-to-riches story.
The 31-year-old left school with no qualifications and was earning £600-a-month in Selfridges when she set up her eponymous cosmetic brand as a side hustle.
The last time CEO Paige spoke finances in 2019, the brand was turning over an eye-watering £6 million a year.
This has likely rocketed since the P.Louise brand was cemented as a household name thanks to its popularity on video sharing app TikTok.
Paige was originally hailed for making the “world’s best” eye-shadow base in 2016.
But her brand’s recent hero products are the £22 sell-out Bad B***h Energy Lip Duo in 75 flavours and £15 The Cheek Of It liquid blush …