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ICA-Roslagstull Retail Case Study | Avanade [Video]

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Starting a Business

Digital Products and Services

Based in Stockholm, ICA-Roslagstull is a leading grocery retailer. To stand out in a competitive market, ICA-Roslagstull sought a more innovative way to enhance customers’ in-store shopping experience while increasing employee efficiency.

Partnering with Avanade, Microsoft and Ombori, ICA-Roslagstull adopted aspects of Avanade’s new Intelligent Store solution, starting with three use cases:

  • Shelf attention: Select areas in the store are equipped with cameras that detect when a product on the shelf has been depleted. It automatically sends real-time alerts to a web app on an employee’s device to take corrective action.
  • Customer attention: The shelf-signal capability connects with the OmboriGrid platform, enabling customers to use digital screens placed throughout the store to request immediate support and check product information and availability.
  • Floor attention: Cameras are configured to recognize unexpected items on the floor, triggering a notification to store employees for corrective action.

ICA-Roslagstull team members now receive near-real-time notifications on their mobile devices about …

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