Digital Products and Services
Based in Stockholm, ICA-Roslagstull is a leading grocery retailer. To stand out in a competitive market, ICA-Roslagstull sought a more innovative way to enhance customers’ in-store shopping experience while increasing employee efficiency.
Partnering with Avanade, Microsoft and Ombori, ICA-Roslagstull adopted aspects of Avanade’s new Intelligent Store solution, starting with three use cases:
- Shelf attention: Select areas in the store are equipped with cameras that detect when a product on the shelf has been depleted. It automatically sends real-time alerts to a web app on an employee’s device to take corrective action.
- Customer attention: The shelf-signal capability connects with the OmboriGrid platform, enabling customers to use digital screens placed throughout the store to request immediate support and check product information and availability.
- Floor attention: Cameras are configured to recognize unexpected items on the floor, triggering a notification to store employees for corrective action.
ICA-Roslagstull team members now receive near-real-time notifications on their mobile devices about …