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Iconic Goodwill gets serious with online for thrifters Action News Jax [Video]

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NEW YORK — (AP) — Thrifters who flock to Goodwill stores will now be able to do more of their treasure hunting online.

The 120-year-old nonprofit organization on Tuesday launched GoodwillFinds, a newly incorporated shopping venture that is making roughly 100,000 donated items available for purchase online and expanding Goodwill’s internet presence that until now had been limited to auction sites like ShopGoodwill.com or individual stores selling donations online via eBay and Amazon.

GoodwillFinds’ goal is to have 1 million items on its site in a few years, said Matthew Kannes, newly appointed CEO of online shopping arm, which features search tools that let shoppers browse by category. Eventually GoodwillFinds will be able to be personalized based on a customer’s past purchases.

The new venture, a separate entity, will support Goodwill Industries International Inc. by helping fund its community-based programs across the U.S. provide professional training, job placement and youth …

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