Idaho small businesses bank on holiday sales [Video]

IDAHO, USA — For many small businesses across Idaho, the holiday season is not just about spreading holiday cheer — it is about survival.

At Lee’s Candies in Boise, owner Katie Fernandez said December alone accounts for roughly one-third of their annual revenue. 

“If we didn’t have a good Christmas, it would be a real struggle getting through the rest of the year,” she said.

Mixed Greens, a gift store in downtown Boise, echoed a similar sentiment. Store manager Mary Butler said 25% to 40% of annual business comes in just two months.

“The two weeks before Christmas, it’s crazy time,” Butler said.

These businesses reflect a broader pattern across the Gem State, where small businesses make up 99% of all businesses, according to the U.S. Small Business Administration.

Data also shows nationally, seven out of 10 …