If TikTok goes dark, some say they’ll lose livelihoods: “We’d have to completely rebuild” [Video]

Small businesses and content creators are bracing for impact if TikTok goes dark this weekend after the Supreme Court on Friday upheld a law banning the app unless it is sold by its China-based parent company.

Jessica Simon, the founder of Mississippi Candle Company, on Friday said she was “grieving” over what she expects to be a steep decline in sales if TikTok is banned from app stores in the U.S. as early as Sunday. She said that between 90% and 98% of her company’s sales come either directly or indirectly from TikTok. 

“That much of our business comes from people seeing our products on TikTok and buying it through our TikTok shop, or coming to our website,” Simon told CBS MoneyWatch. “I am still processing the news.”

Simon, who first started making candles on her stovetop, said the TikTok shop she launched in 2023 “changed our lives.”