Meta is testing a long-awaited pause feature on Instagram Reels that will allow users to start and stop videos with just one tap.
The new feature is the latest sign that Meta is looking to capitalize on TikTok’s uncertain future in the U.S. after it briefly went dark earlier this month. The popular short-form video app, which is owned by the Chinese company ByteDance, could be banned for good on April 5 and is still unavailable on the Apple and Google app stores.
The pause feature is currently available to a small group of users around the globe, Meta said. The company was unable to specify when it will roll out more broadly.
Previously, Instagram users have only been able to pause videos on Instagram Reels by tapping and holding on their screen, requiring more work than simply tapping the screen to pause on TikTok. Previously, one tap on Instagram Reels would mute a …