Is your brand resilient enough? [Video]

Perception is key!
Private labels are no longer just the affordable option—they’re building strong brand equity. 62% of consumers would try new brands for lower prices, but 16% avoid the cheapest products due to quality concerns.

Even 72% of high-income shoppers see private labels as good alternatives to national brands.

Is your brand resilient enough? Discover more: https://nielseniq.com/global/en/events/2024/brand-resilience-webinar/?utm_source=Youtube&utm_campaign=CMP-03384-F0L1T&utm_medium=Organic_Social&utm_term=global_above-market_brand-resilience-webinar&utm_content=short