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JewBelong billboards in San Diego [Video]

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Starting a Business

People seeing the messages have mixed reactions on the bright, bold signs.

SAN DIEGO — The signs are big, pink and have messages aimed at the college crowd. One on University Avenue reads, “Remember when college was for losing your virginity, not your mind?” 

A non-profit group called JewBelong put up the signs hoping to get the conversation started on fighting antisemitism on college campuses.

“They really are meant for everybody, for nothing more than raise awareness,” Archie Gottesman, JewBelong co-founder said.

Raising awareness of antisemitism, according to the Anti-Defamation league, has increased nationwide and on college campuses since the October 7, 2023 Hamas terrorist attack in Israel.

“Nothing in this country really changes until people are aware of it and there’s way too many people that don’t realize that it’s scary to be Jewish now, said Gottesman.

According to the FBI hate crimes across the country increased over the last year and at least one business owner says if a …

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