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Katie Holmes Takes a Beloved London Label to New York Fashion Week [Video]

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Katie Holmes did not drop it low at the Hourglass activation. She did, however, wear Tove’s drop-waist Lauryn dress with slingback kitten heels while posing outside a porta-potty (?) at a pop-up Barneys store—just one of several “sensorial experiences” the brand had mounted to celebrate 20 years in the business, including blindfolded tastings and a flash mob from Showtime. I’d imagine the soon-to-be Broadway star Holmes might have enjoyed an evening of organized theatrics. (See the photos here.)

Tove—a London brand founded by former Topshop collaborators Holly Wright and Camille Perry—experienced a small windfall last summer due to the cult success of its Lauryn dress. (Fans include Alexa Chung, Blackpink’s Lisa, and several British Vogue editors.) “The product is meant to be quite high-low; it’s meant to be worn on multiple occasions,” the duo saidof the label’s ethos. “The pieces are designed specifically to transition from day to night, whether you’re …

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