KFC Launches ‘Kentucky Fried Chicken Rain Sounds’ ASMR [Video]

Are you having trouble sleeping or relaxing? You can fall asleep to virtually any sound you choose, from people brushing hair to typing to distant battle. Now, KFC is stepping into an unexpected space with its latest partnership, teaming up with sleep-focused brand Hatch to create a “Kentucky Fried Chicken Rain” content channel designed to help fans relax and fall asleep, Food & Wine reported.

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Available on Hatch devices through the Hatch Sleep app, this collaboration introduces soundscapes that feature gentle “fried chicken rain sounds” meant to evoke the soothing drone of fried chicken sizzling in oil. The soundscape series includes various calming audio experiences, all themed around the familiar sounds of frying chicken but subtly blended with rain and other ambient elements to make them sleep-friendly.

The partnership with …