Lethbridge small businesses gearing up for Christmas shopping season [Video]

LETHBRIDGE –

The calendar may have just flipped to November, but Christmas is already on many people’s minds.

The decorations have just been put up at Analog Books.

It’s still more than a month away, but they’ve already had customers come in for some holiday shopping.

“We’re just getting started. I feel like it’s a bit of whiplash, moving from Halloween to Christmas so quickly, but we find that people are already starting to look for Christmas gifts,” said Analog Books co-owner Penny Warris.

Christmas is a crucial time for any business.

It’s the most profitable time of year—the time many businesses make most of their money.

“For us and for most people, it’s about 50 per cent of what you make in a year—just a huge amount. A lot of the people, that’s how they survive, especially through the winter the rest of the year,” said Big John’s Books owner John Pyska.

“So, it’s very important. And we appreciate …