Love Durham | Discover Durham launches campaign to support small businesses across the Bull City [Video]

DURHAM, N.C. (WTVD) — People who live and visit the Bull City are being asked to “Love Durham.” It’s a new campaign created between Discover Durham and Downtown Durham.

The county-wide program encourages people to show their Durham pride out loud. Officials say people can do this by spending their money locally, as well as wearing campaign stickers and pins to spread the word.

There will also be deals, offers and limited-edition menu items.

According to Discover Durham, of the public-facing hospitality businesses downtown, 90% started in North Carolina and 70% started in Durham.

“Small businesses are the heart of Durham,” said Susan Amey, president and CEO of Discover Durham. “They play a vital role both economically and socially, serving as community hubs and the keepers of Durham’s culture. We might not have mountains or beaches, but we thrive on personality and experiences that help us preserve our local identity. Right now, more than ever, those …