Major companies sticking with DEI programs despite pressure [Video]

A slew of American companies have scaled back their diversity, equity and inclusion (DEI) initiatives over the past year amid pressure from activists and concerns over legal risks, but many are standing firm despite pushback.

Significant brands such as Walmart, McDonald’s, Amazon, Ford and Lowe’s have all begun rolling back DEI initiatives in response to a cultural shift that included customer backlash, pressure from conservative-leaning groups and activists, and possible legal ramifications. 

President Trump made promises during the campaign to scale back federal DEI programs. In his first week back in office, Trump signed an executive order ending DEI offices and initiatives across the federal workforce. 

Trump even slammed DEI initiatives at the FAA during a press conference related to the deadly mid-air collision between an American Airlines passenger jet and a US Army Black Hawk helicopter over the Potomac River near Reagan National Airport in Arlington, Virginia. 

All 64 passengers aboard the plane and the three crew members aboard the helicopter were killed.  

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