Pictured above: Hannah Porter.
Since its inception in 2018, Bear & Moo has transformed from a humble, family-owned start-up selling cloth nappies into an established online retail store, offering a wide range of sustainable products for families. Much of this growth can be attributed the company’s sound marketing strategy.
Based in Hamilton, Bear & Moo began with a simple but powerful mission: to make reusable cloth nappies more accessible to families. As a stay-at-home mum of two (at the time), Hannah Porter had always been intrigued by e-commerce and the idea of growing a brand, but wasn’t sure what she would sell. “We used cloth nappies with our kids and I saw a gap in the market for something cost effective and also visually appealing – it felt like everything available was either expensive or not particularly cute, and so I took a leap and brought our own cloth nappies to the market.”
Hannah …