Martinelli’s sparkling cider: 150 years of tradition [Video]

WATSONVILLE, Calif. — Apple harvest in Santa Cruz’s Pajaro Valley generally takes place between mid-August to November. It’s a busy time in the town of Watsonville, which is one of California’s largest producers of apples. More than a dozen varieties are grown there and about 95% of all the apples picked in the area go to one company, Martinelli’s, to make apple juice and sparkling cider.

“Before this product, nobody was making sparkling apple cider. We are the largest producer of sparkling apple cider in the world,” said Martinelli’s CEO Gun Ruder.

Whether you were a kid or are now an adult, chances are you’ve celebrated an event with a glass of Martinelli’s non-alcoholic sparkling cider. For over 150 years, Martinelli’s has produced apple juice and apple juice products, and it all starts with …