New York CNN Business —
McDonald’s is adding a new McFlurry to its lineup, hoping an enticing summer treat can keep customers loyal as prices keep creeping higher.
Beginning May 25 for a limited time, McDonald’s will start selling a Chocolatey Pretzel McFlurry that mixes vanilla soft serve ice cream with chocolate-covered pretzel bits, topped with a caramel swirl. It’s a “perfect combination of salty and sweet,” the company said in a statement.
Prices of the new McFlurry will vary depending on city and will be available in two sizes (regular and snack size). It’s the second sweet item added to its menu in recent weeks. McDonald’s started selling the glazed pull-apart donut in early May.
Fast-food chains are constantly competing for customers’ dollars and attention, and specialty offerings are a way to attract new customers and maintain existing ones. McDonald’s (MCD) regularly adds different McFlurry flavors to its menus, including Reese’s, M&M’s and Oreo.