Meta went all in on AI in 2024. The pressure builds in 2025 [Video]

“Aut Zuck Aut Nihil” spanned the front of Mark Zuckerberg’s loose-fitting black shirt during his keynote at Meta’s Connect event in September. 

The words, donned in all-caps and gray font, were a play on the Latin phrase “Aut Caesar Aut Nihil,” which translates to “Either Caesar or nothing” or rather “All or nothing.” It was a fitting phrase for a company that in 2024 put the full weight of its resources behind its artificial intelligence strategy. 

Meta in April said it would raise its spending levels in 2024 by as much as $10 billion to support infrastructure investments for its AI efforts. Although the announcement sent shares plunging as much as 19% that evening, investors have come around to the company’s costly AI ambitions. Meta’s stock price hit a recordon …