Mississippi content creators concerned about looming TikTok ban [Video]

JACKSON, Miss. (WLBT) – Mississippi Candle Company founder Jessica Simon says the other social platforms don’t bring in the same kind of business as TikTok.

“I truly hope that that this is not the end,” she said Friday.

TikTok Shop has allowed her business to grow enough to build a warehouse and hire staff outside family members.

“It’s a fear of the unknown,” she admits. “We don’t exactly know what to expect. We all will find out, I guess, on the 19th what happens.”

The looming ban has become a legal issue, with the Supreme Court issuing a unanimous decision Friday morning upholding the ban.

The Jamie L. Whitten Chair in Law and Government at Ole Miss School of Law helped us break through the noise.

“The basic idea is Congress can be worried on national security grounds about data collection, and they don’t have to tell a particular story …