As a 25-year veteran of the startup ecosystem, investor Minda Brusse knows that capital is a key lever in enabling innovation. She joins a group of her MBA students from UW’s Foster School of Business—who have been tasked with investing a slice of UW’s endowment to early-stage startups in Seattle—to talk about the issues that startups run into when they’re pitching to investors, whether it’s storytelling, relationships, or misunderstanding the market, and tips for avoiding them.
