7 Invisible Obstacles to Digital Marketing Success
7 Invisible Obstacles to Digital Marketing Success
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New federal rule will make it easier to cancel your gym membership and other subscriptions [Video]

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In today’s digital landscape, signing up for a service usually only takes a couple of clicks of a button. But opting out of a plan can prove to be much harder.The Federal Trade Commission on Wednesday moved to change that.The FTC unveiled its final “click-to-cancel” rule, which requires businesses to provide a way for consumers to cancel their subscriptions that is just as easy as it is to sign up. That includes everything from gym memberships to digital streaming and e-commerce to cable TV service.”Too often, businesses make people jump through endless hoops just to cancel a subscription,” said Commission Chair Lina Khan in statement by the FTC. “Nobody should be stuck paying for a service they no longer want.”The average American has roughly 4.5 subscriptions and pays an average of $924 per year, with streaming services as the leading category, according to research from online payment technology company Bango.The …

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